Not many people would consider INTEREST as a positive emotion.
Barbara Fredrickson, a renowned Professor of Psychology and principal investigator of the Positive Emotions and Psychophysiology Laboratory at the University of North Carolina at Chapel Hill, does.
Why is interest good for your business?
How we can apply this positive emotion in our terminology business?
If we – both Language Service Providers (LSPs) and clients of LSPs – are really interested in the needs of our clients and our suppliers, we‘ll find cool new solutions together.
If we are interested in trends and global developments, we‘ll get new ideas on how to improve or innovate.
What‘s next? is an interesting question both for clients and suppliers, and is based on our interest in the future and in new and better solutions.
Let us explore other fields and industries: Inter-disciplinary thinking is our competitive advantage.
For LSPs: Because terminology is like weed – it’s everywhere. And globalization which is boosting multilingual solutions is everywhere, too.
There might be applications for terminology solutions where you wouldn’t expect them.
For clients of LSPs: Find out how your competitor is doing and calling things (example: car manufacturers use their own terminology to show their innovation and leadership in the industry).
Listen to problems and come up with interesting solutions. Example: „Help your customers find answers“ (http://www.sdl.com/cxc/knowledge-center/)
Enlarge your views, think out of the box, co-operate and join networks.
Examples: The International Network for Terminology (TermNet) joins forces of Companies, Universities and Multiplier Associations committed to Terminology (www.termnet.org), the European Association for Terminology (EAFT) is for Individuals (http://eaft-aet.net/en/home/)
Stay interested and enjoy terminology,
All the best,
Head of the TermNet Group